๐Ÿ† How Lukiih Rates Travel Experiences

An infographic explaining that Lukiih's Rating System is based on four factors: Uniqueness, Enjoyment, Value and Preparation.

Travel guides list countless โ€œtop things to do,โ€ but itโ€™s not always clear which experiences are actually worthwhile. Thatโ€™s why I created a practical rating system that scores activities across key factors and accounts for real-world constraints.

It allows me to compare everythingโ€”from street food tours in Bangkok to multi-day hikes in Patagoniaโ€”and provide a prioritized, consistent set of recommendations. Below is a breakdown of how my system works and the assumptions behind it.

๐Ÿ€ Understanding Lukiihโ€™s Overall Rating

My overall rating uses a 10-point scale to show how strongly I recommend an experience to other travelers.

RatingWhat does the rating mean?
8+Highlight (a top-tier experience; donโ€™t skip it)
7-7.99Highly Recommend (well worth doing; prioritize it)
6-6.99Recommend (worth doing; best if convenient)
5-5.99Optional (a decent pick; do it if itโ€™s easy to fit in)
<4.99Filler (okay, but only if youโ€™re out of options)
Lukiih’s Overall Rating uses a 10-point scale.

Hereโ€™s the distribution of my overall ratings, based on the first ~300 travel experiences Iโ€™ve reviewed (last updated March 2025).

A graph showing a bell curve distribution for Lukiih's Travel Ratings.

The Four Factors Behind the Rating

My overall rating is based on a weighted average of four key factors travelers often consider when choosing a tour, attraction, or activity.

FactorWhat does the factor capture?
๐Ÿฆ„ UniquenessHow rare and memorable is this experience?
๐Ÿ˜Š EnjoymentHow enjoyable and rewarding is this experience?
๐Ÿ’ฐ ValueHow affordable is this experience?
๐ŸŽ’ PreparationHow much preparation is required for this experience?
Lukiih’s rating system considers four weighted factors.

Calculating Overall Rating

Each of the four factors is scored numerically, then translated into a more intuitive label (e.g., very high, high, average, low, very low). Each factor is weighted based on how much it influences the final rating. Uniqueness and Enjoyment carry more weight than Value and Preparation.

๐Ÿ€ Overall Rating = (๐Ÿฆ„ Uniqueness Score * Large Weight) + (๐Ÿ˜Š Enjoyment Score * Largest Weight) + (๐Ÿ’ฐ Value Score * Smaller Weight) + (๐ŸŽ’ Preparation Score * Smallest Weight) 

๐Ÿฆ„ Understanding Factor #1: Uniqueness

The Uniqueness Score is based on two questions:

  • How rare is the experience?
  • How memorable is the experience?

Uniqueness gives equal weight to Rarity and Memorability. Rarity is a strong motivator to do an experience, while memorability approximates whether it is as unique as it is rare.

๐Ÿฆ„ Uniqueness Score = (Rarity Score * Equal Weight) + (Memorability Score * Equal Weight)

Scoring Rarity

To evaluate rarity, I consider:

  • How many similar experiences exist worldwide?
  • Can it be authentically replicated elsewhere?
  • Is it considered the “best” in any meaningful way?
ScoreWhat does the score mean?
Very RareGlobally Defining (a nearly one-of-a-kind experience)
RareRare & Highly Significant (stands out meaningfully)
UncommonUncommon with Recognition (regionally recognized or enhanced version of a common experience)
Not RareCommon but Somewhat Notable (common experience with local noteworthiness)
CommonCommon with Minimal Distinction (common experience)
Rarity definition in Lukiihโ€™s rating system

Scoring Memorability

To evaluate memorability, I ask:

  • Is it easily recalled later?
  • Does it leave a strong impression?
ScoreWhat does the score mean?
Very HighUnforgettable (profoundly memorable)
HighStrongly Memorable (stands out clearly)
ModerateModerately Memorable (distinctive in the moment)
LowMildly Memorable (fades over time)
Very LowForgettable (blends with similar experiences)
Memorability definition in Lukiihโ€™s rating system

๐Ÿ˜Š Understanding Factor #2: Enjoyment

The Enjoyment Score is based on two questions:

  • How much joy does the experience bring? Think delight, bliss, or thrill.
  • How rewarding is it? This reflects feelings of accomplishment or personal growth.

Enjoyment is based on the Joy Score, with a boost from how rewarding the experience is. Joy is usually the main driver of whether something feels recommendable. Reward adds depth, but its absence doesnโ€™t necessarily take away from the experience.

๐Ÿ˜Š Enjoyment Score = (Joy Score) + Function(Reward Score)

Scoring Joy

To evaluate joy, I ask:

  • How much joy does the experience bring? Think delight, bliss, or thrill.
  • Do inconveniences (like crowds, long waits, or weather risks) regularly occurโ€”and do they noticeably affect the experience?
ScoreWhat does the score mean?
Very HighPure Joy (deeply delightful, blissful, or thrilling)
HighGenuinely Enjoyable (clearly fun, calming, or satisfying)
ModeratePleasant (enjoyable but not consistent or remarkable)
LowMildly Enjoyable (some interest, but flat overall)
Very LowNot Enjoyable (lacks joy or appeal)
Joy definition in Lukiihโ€™s rating system

Scoring Reward

To evaluate how rewarding an experience is, I ask:

  • Are feelings of accomplishment typical? Was it physically or mentally challenging?
  • Are feelings of enrichment typical? Did it leave an emotional impact or sense of connection?
ScoreWhat does the score mean?
HighProfoundly Rewarding (deep emotional, intellectual, or personal impact)
ModerateMeaningfully Rewarding (feeling stronger, wiser, or accomplished)
LowMinimally Rewarding (moment of insight, effort, or connection)
Very LowNot Rewarding (not lasting emotional value)
Rewarding definition in Lukiihโ€™s rating system

๐Ÿ’ฐ Understanding Factor #3: Value

The Value Score is based on two things:

  • Whatโ€™s the typical cost per person?
  • How much time does the experience usually take?
ScoreWhat does the score mean?
Very AffordableTypically costs under $5 per person per hour
AffordableTypically costs under $15 per person per hour
ModerateTypically costs under $30 per person per hour
ExpensiveTypically costs under $60 per person per hour
Very ExpensiveTypically costs more than $60 per person per hour
Value definition in Lukiihโ€™s rating system

๐ŸŽ’ Understanding Factor #4: Preparation

The Preparation Score is based on three things:

  • How much skill or fitness does it require?
  • How inconvenient is the transportation?
  • How much effort is needed to pack, book, or prepare?

A higher Preparation Score means the experience is easier or more convenient. Less preparation usually makes something more accessible and easier to recommend.

๐ŸŽ’ Preparation Score = (Skills & Fitness Score * Largest Weight) + (Transportation Score * Large Weight) + (Booking & Packing Score * Small Weight)

Scoring Skill & Fitness

To evaluate how much skill or fitness an experience requires, I ask:

  • How strenuous is it?
  • What skills are needed? Are they commonโ€”or can a licensed guide cover the gap?
  • What are the risks if a traveler doesnโ€™t meet the skill or fitness level?
ScoreWhat does the score mean?
NoneNo skill or physical exertion required
MinimalLight movement or basic familiarity required
BasicModerate fitness or comfort with a basic skill required
SignificantHigh fitness or confident skill use required
ExpertExceptional fitness or advanced technical skill required
Skills & Fitness definition in Lukiihโ€™s rating system

Scoring Transportation

To evaluate transportation difficulty, I ask:

  • How far is it from a typical tourist hub?
  • How stressful or uncomfortable is the typical mode of transportation?
ScoreWhat does the score mean?
Very Easy & ShortVery easy to access (walkable and straightforward)
Easy & ShortMinor inconvenience (under an hour and simple)
ModerateModerate effort or time (1โ€“3 hours and planning required)
SignificantSignificant challenge (3+ hours, with planning or discomfort involved)
InconvenientVery difficult to access (remote and complex)
Transportation definition in Lukiihโ€™s rating system

Scoring Booking & Packing

To evaluate how difficult the booking and packing process is, I ask:

  • How far in advance do tickets need to be booked?
  • How competitive are the reservations or permits?
  • ow hard is it to rent gear or a vehicle, if needed?
  • How much planning is needed to make sure you’ve packed the right things?
ScoreWhat does the score mean?
NoneVery little preparation required
MinimalMinor preparation required
Some EffortModerate preparation required
Effort RequiredSignificant preparation required
High EffortExtensive preparation required
Booking and packing definition in Lukiihโ€™s rating system

Assumptions

Travel experiences vary widely from person to person, so no rating systemโ€”especially one built by an individualโ€”can be perfectly objective or universal. Below are some of the built-in assumptions and biases that shape mine:

  • Weights of factors โ€” The importance of each factor reflects my own travel style. In this system, uniqueness is weighted far more heavily than costโ€”something that may not hold true for budget travelers, who often prioritize affordability.
  • Rarity โ€“ I spend hours researching how rare an experience is, but Iโ€™m limited by my knowledge, time, and personal exposure. Over time, this score becomes more discerning as I encounter more of the world.
  • Memorability โ€“ I tend to find natural landscapes more memorable than historical or cultural sites. That bias shows up in how I score this category.
  • Enjoyment โ€“ Culinary and active experiences tend to bring me the most joy, so they often score higher. I also weigh real-time observations (e.g., crowd size, wait times), though those can vary by season or luck.
  • Value โ€“ My value judgments are based on USD, one of the strongest global currencies. What I consider “affordable” may not align with travelers using different currencies or budgets.
  • Preparation โ€“ Iโ€™m a relatively fit and able-bodied traveler. This may skew my perception of how physically accessible or skill-dependent an experience is.
  • Omitted factors โ€“ Iโ€™ve left out other meaningful considerationsโ€”like sustainability, accessibility, or safety risks. Some are too complex or situational to assess fairly. Others, while important, tend not to significantly shape most travel decisions in practice.

Errors

This rating system is maintained by me, Lukiih. I do my best to check my calculations and ratings, but I am human. If you see an error, I appreciate you letting me know. Thanks!